Your Profitable Business Is Worth Less Than You Think: Case Study
Hidden Risks Destroy Value Overnight
Jennifer Martinez expected a $12-14 million exit for her profitable distribution business. Instead, customer concentration, undocumented processes, and key person dependency cut offers to $5.8-7.2 million. Two years of systematic risk reduction transformed her business valuation to $13.1 million. The difference? Strategic de-risking generated 1,000% ROI.
