STOP! READ BEFORE YOU SUBSCRIBE

This is hard work, long days, you may not like it.

Déjà Vu All Over Again

About 20 years ago, I started a blog, built the whole site myself using WordPress. I wrote about exactly what I'm discussing here: business valuation, risk reduction, building transferable value.

Within months, I had 8,000 global followers. People were hungry for this information. But back then, there was no way to monetize it, no infrastructure for what I was building. When my consulting work got busy, I let the blog die. You have to pay the bills; wife and kids aren’t cheap. Sometimes I think about that I could have been The Beast.

The blog turned into a book, the book turned into a career, now I have updated and improved the book and now going to blog about it. It has come how they say, “full circle”.

But here's what I know: I have something bigger and better to offer this time. And I'm hoping you'll spend some time discovering it, because this isn't just content. This is a commitment. This is community. This is transformation.

Behind the paywall is not for pusillanimous participants, there are no pussies on my Team. Subscribe for free and sit on the bench, but for those who want to get on the field, fall of your wallet and invest in yourself.

This Is NOT What You Think It Is

You're about to click "subscribe" because you want to increase your business value or for some other like reason. Maybe you're thinking about an exit someday. Maybe you're just tired of being trapped in your own business. Maybe you want to build something that doesn't completely depend on you showing up every single day.

Good. Those are exactly the right reasons.

But let's be crystal clear about what you're signing up for: This is NOT a passive newsletter. This is where you roll up your sleeves and get involved. Especially behind the paywall. This is where you could join a regional and possibly a global community of business owners who network, solve problems together, and hold each other accountable to real transformation.

No spectators. No tourists. Just practitioners doing the work.

DIY With Direction

Here's the model: to a large extent, this is a do-it-yourself transformation with expert mentorship guiding you every step of the way.

Think of it like home renovation. You can absolutely run the electrical wire through your walls yourself but you still need an electrician to hook up the panel box. Sure, you can change your own car oil but maybe let a professional change your brakes.

You will need professionals. Accountants. Lawyers. Valuation experts. Business brokers. But here's what most business owners do wrong: they show up to these professionals completely unprepared, wasting time and money while the meter runs.

This program teaches you to do the foundational work yourself, the documenting, the systematizing, the risk assessment, the value calculation. Then, when you bring in the professionals, you're prepared. You know what questions to ask. You understand what they're talking about. You've already done 70% of the work, so they can focus on the 30% that truly requires their expertise.

Result? You'll save tens of thousands of dollars and get dramatically better outcomes.

What "Subscriber" Actually Means Here

When you become a subscriber to YBAWS!, you're not just accessing content. You're entering into a working relationship with specific expectations:

You will be assigned homework. Real assignments with deadlines. Week 1 might require you to calculate your Enterprise Value. Week 2 might demand you document your most critical business process. Week 3 could require you to test whether your business can run without you for 72 hours.

You will be challenged. When you say "my business is different" or "my clients only want to work with me," expect pushback. Expect evidence-based arguments. Expect your comfortable assumptions to be systematically dismantled.

You will show up consistently. Scheduled assignments. Progress reports. Community participation. You can't ghost your mentor’s direction and expect results. You can't pay your subscription fee and think that's enough.

The Uncomfortable Truth About Transformation

These transformations happened through consistent work, not wishful thinking.

And here's the part that makes most people uncomfortable: this work requires admitting you've may been doing it wrong.

You'll need to acknowledge that your "irreplaceable expertise" may actually a liability. You'll need to recognize that your "hands-on leadership style" maybe preventing your business from scaling. You'll need to admit that what you thought was an asset, your personal involvement in everything, may actually be destroying your company's value.

That's a hard pill to swallow. But it's truth that sets you free.

The Community You're Joining

Twenty years ago, I built a following of 8,000 people across the globe who were hungry for this exact knowledge. They wanted to connect, learn, and grow together. The infrastructure didn't exist then to build what you can build now. I want to start the engine again and see what we get.

REMEMBER, I am looking for 1,000 Founding members and 9,000 Active members to do amazing things at one time. Once a Founder is through the program, hopefully, they will become mentors to the next. This is legacy for me.

The Bottom Line

Before you subscribe, ask yourself this: Am I ready to be both a mentee and possibly an active community member in the long run? I don’t know what you will make out of it, but it can be a lot of fun.

If you're ready to transform your business from a job you've bought yourself into a valuable, transferable asset, if you're ready hold yourself accountable then subscribe.

If you want to secure a future for yourself or your family, you need this band of brothers (and sisters).

YBAWS!

Now—are you ready to begin?